B2B appointment setting: a full calendar, a real pipeline.
Lead generation and sales meeting booking with a dedicated SDR and weekly direction — on our own platform, with every stage auditable. Qualified meetings, not gaps in your calendar.
+500
qualified meetings
cumulative across the operation
83%
average show rate
meetings that go ahead
16%
account → meeting
of accounts worked
88–188 €
cost per meeting
vs 290–440 € with an in-house SDR
A booked meeting isn't a qualified meeting
The difference between filling the calendar and filling the pipeline. Our criteria, in writing:
A real decision-maker or influencer on the call
Someone with the authority to decide or move the decision forward — not a gatekeeper.
Fit with your ICP verified before we book
Sector, size and a genuine need signal checked, not assumed.
Context and expectation: they know why they're meeting
A clear agenda and an identified pain point. No meetings booked out of politeness.
Meetings inflated to bill by volume
We don't charge per meeting: the perverse incentive of pay-per-appointment fills calendars with junk.
From zero to up and running in 30 days
ICP and message
We define who to target and with what angle — using data from your market, not templates.
Prospecting by phone
A dedicated SDR calling your market every day, with weekly direction. Email and LinkedIn only so the second call isn't cold.
Meetings in your calendar
Qualified, with context and confirmed. You step in to sell; we answer for the numbers.
The full detail, phase by phase, is in our methodology and in our sales outsourcing service. If what you need is the whole thing —SDR, direction and CRM— that is the turnkey sales department.
Questions about B2B appointment setting
What does a B2B appointment setting agency do?
It generates qualified sales meetings for your team: it defines the ICP, prospects on the phone, qualifies interest and books the meeting straight into your calendar. At NoBuSales the channel is the call — we're cold calling specialists; email or LinkedIn come in only as support, so your name isn't cold when we call again. A dedicated SDR plus a Sales Manager, with the metrics for every stage auditable on our own platform.
How much does it cost to get a B2B meeting?
Our cost per booked meeting (CPBM) sits between 88 and 188 €, versus the 290–440 € it costs on average with an SDR on payroll (salary + tools + ramp-up). We work on a monthly retainer from 1.500 €/month, not per meeting.
Why don't you charge per meeting?
Because paying per appointment incentivises booking anything that will accept a call. We answer for QUALIFIED meetings (decision-maker, fit with your ICP and context) and for the pipeline they generate — 83% of the ones we book go ahead.
How many meetings a month can I expect?
It depends on your market and your deal size. Our funnel is modelled on 300+ accounts: for every 100 ICP accounts worked, ~16 booked meetings and ~13 that actually take place come out. In the assessment we give you the estimate with YOUR numbers, not a generic promise.
Are a booked meeting and a qualified meeting the same thing?
No. Booked means someone accepted a slot; qualified means there's a decision-maker, a fit and a real reason to meet. It's the difference between filling the calendar and filling the pipeline — and it's the metric we hold ourselves to.
How many meetings can your market deliver? We tell you in numbers.
A 20-minute assessment + a Business Case applied to your deal size and your cycle. Free, no commitment.
Get your assessment (20 min)