Let the market tell you, in 3 months, whether your offer converts.

It's a quarterly contract that validates your product and service: for 3 months we call 50 real accounts from your ICP a month — 150 in total, around 600 calls — with your offer, and we observe how the market responds. Email or LinkedIn come in only as support, so your name isn't cold on the next attempt. We measure whether you reach the decision-maker, whether it sparks a buying conversation, what they object to and whether there's real intent: the output is 12-20 meetings with decision-makers and a demand signal based on behaviour, not surveys, with every metric auditable in our platform. The three months start at the first call: before them comes the implementation — lists, message, cadences and platform — which takes 30 days at most from signature, often less, is invoiced separately from the monthly fee, and ends by setting the start date, normally the 1st of the month.

Eight, each with the data that answers it behind. Is there interest? The rate at which accounts in your ICP accept the conversation. Is there traction? Whether that rate holds or drops from month 1 to month 3. How long is your sales cycle? Date by date, from the first call to wherever each account gets. What is your customer's closing process? Who decides, who signs and how many steps come before the yes. Which sector works best? The same rate, segment by segment, with its volume alongside. Which message works? Which opener starts a conversation and which one ends the call. Which offer works? What gets objected on price and scope, and which version moves on. How do you improve your value proposition to stand apart? Who they compare you to, and the argument that beats you. None of them is answered with an opinion: they all come out of logged calls.

Because the B2B sales cycle runs to around three months. In 30 days you see whether the phone opens the door — whether you reach the decision-maker and whether the offer sparks a conversation — but you don't see what happens afterwards: how long your customer takes to decide, who else joins the decision, which objection shows up in the second meeting and not in the first. One month answers the first of the eight questions; the quarter answers all of them. Volume matters too: 150 accounts give a signal per sector, and 50 give you an anecdote.

Traditional research measures what people SAY (surveys, interviews, desk research) and hands over a report. Validation with outbound measures what the market DOES when you offer it the chance to buy: decision-maker conversation rate, meeting rate, real objections and willingness to move forward. It's less biased because it uses your real target accounts, not a generic panel, and it leaves pipeline behind: the meetings generated are yours, not an appendix to the report.

It's designed for B2B companies with a product or service that already exists and want to break into a new sector, a new territory or launch a new line. For a napkin-stage idea with no product, outbound isn't the right tool yet — there you need to talk to users first.

A report with: the demand signal by sector of your ICP, the messages that convert, the offer the market accepts, the map of real objections, the length of the cycle and your customer's closing process, and a clear recommendation (carry on, refine the ICP, adjust the message or switch channel). Plus the 12-20 qualified meetings generated along the way and the pipeline they opened. All with auditable numbers, not a PDF of opinions.

No — and anyone who promises that is selling you smoke. We guarantee the process and the data: accounts worked, calls, conversations, objections and the report. The market dictates the outcome — our job is to make sure you hear it with real data and know exactly what to do next. A “no” with data in three months is cheaper than an assumed “yes” for a year with a team already hired.