Your external sales department, working from day 1.
Sales Manager + dedicated SDR: we don't hand you a service, we hand you a human team, trained and aligned with you — ready to sell as if it were your own. Operational in 30 days.
+300
accounts reached
Mid Market & Enterprise
12–20%
account → meeting (of accounts worked)
83%
average show rate of the meetings
+100
opportunities open in pipeline
50+ companies have trusted NoBuSales
Hiring an SDR doesn't solve your sales problem. It amplifies it.
Without a system, training and direction, an SDR burns your market in 90 days. And the cost isn't just their salary:
6–9 months to become productive
Hiring + ramp-up of an in-house team. A year of cost before pipeline exists.
~35% annual turnover
The SDR you trained leaves — and takes what they learned about your market with them.
A burnt market
Prospecting without a playbook or direction: Tier 1 accounts approached badly that won't take the call again.
Zero visibility
Activity without a clean CRM or metrics: you don't know what works or why meetings aren't landing.
A team, not a vendor
Two roles working your market daily, on infrastructure built for you:
Dedicated senior SDR
Executes and prospects: calls every day, qualifies and books the meeting
Sales Manager
Directs and optimises: strategy, pipeline, messaging and reporting to the CEO
Infrastructure
The NoBuSales platform (CRM) · sales playbook · Notion workspace · Slack channel
Qualified meetings landing every week — with active sales direction and auditable data.
What we do
End-to-end outbound prospecting, directed as if we were your own team.
SDR execution
- Deep research and segmentation by vertical
- 50–150 new qualified companies per month (depending on plan) + reactivations
- The phone is the channel: email and LinkedIn only back the call up
- Qualification and booking straight into your calendar
Sales direction
- Weekly team strategy and priorities
- Pipeline control and conversion per stage
- Message tuning based on real market feedback
- Monthly direction meetings + report with roadmap
Market intelligence
- Real-time feedback: what they need, why they don't buy
- Detection of new verticals and service lines
- Access to Tier 1 decision-makers — we've opened meetings with practically the entire IBEX 35
The sales structure we build
Within the first 2 weeks you have the complete infrastructure, ready to execute — and it's yours.
Lists, broken down by status
Every lead with its status and the conversion of the whole list in view: what came in, what moved and what stalled.
Sales playbook
ICP, messaging, scripts, objections and qualification criteria.
Notion workspace
Your entire sales structure documented and accessible to the team.
Operational pipeline
The real stages of your sales process, not a generic one.
Calling cadences
Call sequences with priorities and follow-ups; email only to warm up the next call.
A clear, actionable ICP
Who to contact, why, and which signals confirm it.
From signature to the first call in 30 days max
Onboarding in five steps. No months of upfront consulting: system and execution.
Contract and close
Tailored proposal, signature and formalisation of the service.
Initial audit
Kick-off: goals, deep dive into the business, ICP, value proposition and market.
Design and setup
Playbook, CRM, cadences, messaging and lead segmentation. Infrastructure ready.
Operational launch
Roleplays and simulations with the team, CRM validation and opportunity flow.
Directed execution
Continuous operation: metrics, pipeline optimisation and weekly direction included.
30 days from signature to the first call in production.
Exactly what you're buying, and what happens each month
The fee broken down and the real ramp-up, including the part that doesn't flatter us.
Who executes
A dedicated senior SDR
Researches the account, calls the decision maker, qualifies and books. With a name and a surname, and at least a year of experience as an SDR before joining.
Who directs
A Sales Manager
Reads the metrics every week and uses them to adjust the message, the offer and the buyer definition. That is the difference between calling more and calling better.
Where you see it
The NoBuSales platform, which is the CRM
Lists by status, a breakdown of calls and activities, conversion rates, recordings and the feedback from every objection. The quantitative and the qualitative in one place, with your team inside. It is not a third-party CRM.
What is billed separately
Implementation is billed separately
Setting everything up takes 30 days at most and it is a phase with its own invoice: it does not sit inside the monthly fee. When it ends we set the start date, normally the 1st of the month, and from there the SDR starts calling. The amount is agreed in the diagnosis, with the scope in front of us.
What is not billed separately
- · The NoBuSales platform: it is the CRM and it is inside the fee, not an add-on
- · The playbook, the cadences, the Notion space and the Slack channel
- · The weekly sales direction hours
- · Walking away, if we miss the agreed target three months in a row
The plan runs 6 months — two full sales cycles, not twelve and not open-ended — with a monthly target agreed before we start and an exit with no penalty if we miss it three months in a row.
And what happens each month
Stretch
Implementation
30 days at most
Month 1
1 month
Months 2 and 3
2 months
Months 4 to 6
3 months
What happens
What doesn't yet
Implementation
What happens
30 days at most of setup: ICP, lists, playbook, cadences, the platform configured and the team trained with roleplays on real calls. When it ends we set the start date, normally the 1st of the month.
What doesn't yet
Nobody is calling yet. This phase is billed separately from the monthly fee, and saying so before signing avoids the awkward conversation in month one.
Month 1
What happens
The first full month of prospecting: the SDR calls from day 1 and the first data comes in — accounts worked, conversations with the decision maker and the first meetings.
What doesn't yet
There is no mature pipeline. Month 1 produces meetings, not cash: what opens here closes two or three months later.
Months 2 and 3
What happens
Cruising speed: the volume is already the one in the plan. Month 3 looks like month 2 in quantity and differs in quality, because it carries what the decision makers said in month 1.
What doesn't yet
Almost nothing closes yet: the B2B sales cycle runs about three months and what opened in month 1 is still alive.
Months 4 to 6
What happens
This is where what opened at the beginning closes. It is the stretch where the plan pays for itself or it becomes clear that this channel is not yours.
What doesn't yet
If by month 6 there is no cash and there are meetings, the problem is not prospecting: it is the closing or the offer, and we say that too.
The full calendar, with what to look at in month 2 to know whether you are on track without waiting until month 6, is in when outbound starts working.
The funnel, modelled and auditable
Every stage with its rate, always measured on accounts worked. Assumptions get discussed over data, not opinions.
Volume
Operational activity
- ICP accounts worked
- Contacts and real conversations
- Call coverage per account
Conversion
Funnel and efficiency
- Account → meeting20% of accounts worked
- Show rate83%
- Stage progressionmeasured
Quality
Real pipeline
- SAL → SQLvalid opportunities
- Per 100 accounts/month~9 opportunities
- Tickets and progressionper stage
Evolution
Continuous improvement
- Monthly trendper cadence
- Recurring objectionsdocumented
- Market feedbackactionable
The maths almost nobody does before hiring
Same target output, two cost structures and two ramp curves.
Operational 12× faster · no employment risk · CPO of €147–300 vs €350–580.
What you get every month
Concrete deliverables, not consulting hours.
New qualified companies worked every month (volume depending on plan) + reactivations
Phone prospecting across up to 2 niches at once
The NoBuSales platform: CRM, lists by status, call recordings and live ratios
Playbook + sales structure + sales scripts
Monthly meetings with sales direction (strategic + tactical)
Fortnightly or monthly report with key metrics and improvement roadmap
And if it doesn't work?
The plan, month by month
A B2B sales cycle runs about three months. That is why the plan is six and not some other number: two full cycles — one to open and one for what was opened to resolve. With less, you judge the channel before it has had time to answer.
Sales cycle 1months 1–3Pipeline opens
Sales cycle 2months 4–6What was opened closes
- 1month
- 2month
- 3month
- 4month
- 5month
- 6month
3 months in a row off targetyou walk away with no penalty, wherever it falls in the plan
The target is measured and published all six months, not just at the end.
6 months
Two full sales cycles. Not twelve, not open-ended.
A monthly target
Agreed before we start. In the platform, same day.
Walk away, no penalty
Three months without hitting it and you leave, free.
What we guarantee
- Accounts worked and conversations, measured every month.
- Meetings booked with the decision-maker.
- An exit after three months off target, at no cost.
What we will not promise you
- Closed deals in 30 days: the real B2B cycle runs about 3 months.
- Revenue from month one.
- That your market says yes.
It is written into the terms, not said on a call.
What we get asked about this service
Is the SDR dedicated or shared?
Depends on the plan: from a shared SDR to validate the market, up to an SDR working exclusively for you half-time. We size it in the assessment based on your market and goal.
Which markets does it work in?
We've generated pipeline in 12+ verticals: SaaS, cybersecurity, EdTech, PropTech, energy, events, training… The system is the same; the playbook is built for your market.
What happens to the system if we stop working together?
It's yours. CRM, playbook, cadences and Notion stay built and documented in your accounts. No black boxes, no eternal dependency.
Shall we see if your market responds?
In 20 minutes we tell you what we'd build, at what volume and what to expect in 90 days. No commitment.