Your sales leadership, outsourced.
Your SDRs execute. We direct: system, training, weekly cadence and metrics per rep. The difference between an SDR who burns your market and a team that generates pipeline is direction.
30 days max
from signature to the first call
2 wks
to build the complete infrastructure
3
direction rituals per week
4
metric panels per SDR
50+ companies have trusted NoBuSales
Why SDRs fail
The SDR is the executor, not the strategist. Without a manager directing the system, no SDR performs. This is what's missing when you hire without a system:
No playbook
They call without structure, improvise and burn a market that won't take the call again.
No properly built CRM
No follow-up, no data, no real pipeline. Just feelings.
No ongoing training
They don't improve, they plateau and can't handle real objections.
No weekly direction
They lose focus, get demoralised… and leave. With your investment inside.
The formula that does work
Three pieces that fail separately and together produce predictable results:
SDR
Executes: calls, cadences and qualification with structure
Sales Manager
Directs: priorities, pipeline, messaging and data-driven decisions
Infrastructure
CRM · Notion · Playbook: the system where everything gets recorded
SDR who executes + Manager who directs + System that records = predictable results.
What we do
Intensive training at the start and active sales direction every week.
Training + onboarding
- B2B outbound SDR mindset and role within the system
- What a real opportunity is (and what isn't) · how to talk to decision-makers and gatekeepers
- Openers, frame control, silences, objections and closing for the next step
- Roleplays with live correction — no theory without a call
Weekly direction
- Direction of the SDR team and definition of sales priorities
- Pipeline control and conversion per stage
- Message tuning based on real market feedback
- Data-driven decisions, reported to the CEO
Intensive launch week
- Days 1–3: intensive SDR onboarding (system, message and role)
- Days 4–5: round table + live training with call simulation
- Result: sharpened messaging and a system ready before calling the first prospect
The sales structure we build
In 2 weeks, complete infrastructure ready to execute:
Your own CRM
Pipeline by stages, automations and mandatory fields.
Sales playbook
ICP, messaging, scripts, objections and qualification criteria.
Notion workspace
Your sales structure documented and accessible to the team.
Operational pipeline
The real stages of your sales process, not a generic one.
Calling cadences
Call sequences with priorities and follow-ups; email only to warm up the next call.
A clear, actionable ICP
A precise definition of who to contact and why.
From signature to the first call in 30 days max
Five steps, no smoke:
Contract
Contract signature and formalisation of the service.
Kick-off
Alignment on goals, ICP, value proposition and market.
Design
Setup of CRM, playbook, Notion, pipeline and cadences.
Launch
Roleplays, system validation and first calls.
Execution
Continuous operation + weekly direction + continuous improvement.
30 days from signature to the first call in production.
The weekly direction cadence
Fixed. It keeps the SDR focused and the CEO informed.
Monday
Weekly kick-off
Set focus, priorities and direction.
- Metrics review
- Pipeline status
- Priorities for the week
Wednesday
1:1 session with every SDR
Improve individual performance.
- Analysis of real calls
- Personal blockers
- Recurring objections
Friday
Weekly close
Close with data and learnings.
- Real results
- Meetings booked
- Documented learnings
The metrics we control
We don't manage what we don't measure. Every SDR has their panel.
Volume
Operational activity
- Daily contacts
- Real conversations
- Accounts touched
Conversion
Funnel and efficiency
- Account → meeting
- Show rate
- % per stage
Quality
Real pipeline
- Valid opportunities
- Tickets in pipeline
- Stage progression
Evolution
Continuous improvement
- Monthly trend
- Recurring objections
- Market feedback
In-house hire vs. external Sales Manager
The maths most founders don't do before hiring a Head of Sales.
The system, playbook and CRM stay built in your accounts: the direction is external, the asset is yours.
What you get
Real direction, not a monthly report.
An intensive training week before the first call
Weekly direction with a fixed cadence (Monday · Wednesday · Friday)
A metrics panel per SDR: volume, conversion, quality and evolution
A living playbook: messaging tuned to real market feedback
CRM and Notion workspace built, documented and yours
Direct reporting to the CEO with data-driven decisions
And if it doesn't work?
The plan, month by month
A B2B sales cycle runs about three months. That is why the plan is six and not some other number: two full cycles — one to open and one for what was opened to resolve. With less, you judge the channel before it has had time to answer.
Sales cycle 1months 1–3Pipeline opens
Sales cycle 2months 4–6What was opened closes
- 1month
- 2month
- 3month
- 4month
- 5month
- 6month
3 months in a row off targetyou walk away with no penalty, wherever it falls in the plan
The target is measured and published all six months, not just at the end.
6 months
Two full sales cycles. Not twelve, not open-ended.
A monthly target
Agreed before we start. In the platform, same day.
Walk away, no penalty
Three months without hitting it and you leave, free.
What we guarantee
- Accounts worked and conversations, measured every month.
- Meetings booked with the decision-maker.
- An exit after three months off target, at no cost.
What we will not promise you
- Closed deals in 30 days: the real B2B cycle runs about 3 months.
- Revenue from month one.
- That your market says yes.
It is written into the terms, not said on a call.
What we get asked about this service
How many SDRs can you direct?
From 1 to 4 SDRs per team. The service scales by the number of SDRs directed, with the same weekly cadence and a metrics panel per person.
Do you train junior SDRs?
Yes — it's the most common case. The intensive week + roleplays + weekly 1:1s turn a junior into a productive rep in weeks, not quarters. And they come out ready to grow into an AE.
What if my SDR leaves?
The system stays: playbook, CRM, cadences and training documented in Notion. Onboarding the replacement takes days, not months. That's the point.
Is your team performing below its potential?
Tell us how you work today and in 20 minutes we'll tell you what we'd change first — with data, not opinions.