Our methodology: our own software + team + consulting working as a single engine. This is the full breakdown — what we do, in what order, and why we believe it's the best way to do B2B outbound.
The Outbound Sales Engine™ is the methodology NoBuSales uses to build and run B2B cold calling operations: five phases in 30 days — kick-off and diagnosis, ICP and playbook, CRM and cadences, launch, and weekly direction — followed by a fixed direction cadence that never ends. Over 100 accounts in your ICP, a typical month runs 100 worked → 100 contacted → 35 conversations with the decision maker → 16 meetings booked → 13 held, with each account worked across several attempts over a month — usually around six, with no hard cap. Accounts where the decision maker was never reached are not dropped: they go back in the queue and add 3–4 further meetings a month from month two onwards.
Ratios modelled on 300+ Mid Market and Enterprise accounts worked in Spain.
Three inputs, one engine, one output. What we build, what we do with it, and the only thing that reaches you: a meeting with a decision-maker.
An SDR or an agency gets hired and starts calling with no validated ICP, no playbook and no qualification criteria. Volume on top of a message nobody has tested.
Nobody listens to the calls, nobody iterates the message, nobody prioritises accounts. The SDR repeats what doesn't work for months.
Manual reporting, a dirty CRM, vanity metrics. Nobody knows which stage fails or why — and without a diagnosis there's no improvement.
B2B runs on cycles of 3 months or more. Whoever promises clients in 30 days is optimising for the contract signature, not your pipeline.
You don't scale what doesn't work. Until the message converts with data, volume just burns your market.
Every stage with its rate, every call listenable, every data point on the platform. Assumptions get discussed over numbers, not feelings.
An SDR without a Sales Manager is activity without judgement. Here there's always direction: strategy, priorities and weekly improvement.
CRM, playbook, cadences and documented learnings are yours. If one day we're gone, the engine keeps running.
From signature to the first call in production: 30 days. This is what happens in each one.
We go deep into your business: market, offer, sales track record, ticket, cycle and goals. No template — uncomfortable questions and data.
What you see: A concrete work plan, not an agency PowerPoint.
We define who we go after and with what message: an ICP with actionable signals, buyer personas, value proposition per segment and the call scripts, plus the short email or LinkedIn touch that backs each call up.
What you see: The entire playbook in your Notion workspace — yours from day one.
We build the infrastructure: a CRM with your real pipeline (not a generic one), calling cadences with priorities and follow-ups, verified data and metrics from the first touch.
What you see: The pipeline built and the accounts loaded, before the first call.
Prospecting kicks off with prior roleplays and flow validation. The first replies rule: we iterate message, segment and cadence with real data, not opinions.
What you see: Every call, reply and meeting on the platform, live.
The phase that never ends: weekly direction of the operation, forecast, cadence tuning, scaling what works and spotting new verticals.
What you see: Metrics per stage and per SDR — exactly what we see.
Want to see this calendar applied to your market and your sales cycle?
Get your assessment (20 min)Phase 5 isn't “follow-up”: it's a fixed cadence that keeps the SDR focused and you informed.
Monday
Weekly kick-off
Wednesday
1:1 with every SDR
Friday
Close with data
A funnel modelled on 300+ Mid Market and Enterprise accounts worked. Every stage with its rate — auditable, not a promise.
EjemploEs nuestra media, no una promesa: tus números dependen de tu sector, tu ticket y tu lista.
We don't ask for faith: every figure below comes from the operation and you can audit it on the platform. No methodology survives a market without fit — that's why the first phase exists, and why, if there's no fit, we tell you and stop.
16%
account → meeting
of accounts worked
83%
average show rate
meetings that actually happen
€147–300
cost per opportunity
vs €350–580 with an in-house team
+300
Enterprise accounts reached
Mid Market · incl. IBEX 35
Almost never for lack of effort. Calling starts before the ICP is validated and before there is a playbook, so volume lands on a message nobody has tested. No one listens to the calls or iterates the message, and the SDR spends months repeating what doesn't work. Reporting is done by hand, so nobody knows which stage is failing and there is nothing to fix. And clients get promised in 30 days against a B2B cycle of three months or more.
Five phases, always in the same order. First the business assessment: market, offer, commercial history, deal size, cycle and goals. Then the documented ICP and the playbook with its scripts. Then the CRM with your real pipeline, the cadences and the verified account lists. Fourth is launch, with roleplays beforehand. The fifth never ends: weekly direction and reporting. From signature to the first live call, 30 days at most.
Two kinds of data, and both get used. The quantitative one is the breakdown of every call: connected, voicemail, gatekeeper, no answer. The qualitative one is the recordings and what the SDR writes down: where the market listens, where we earn authority, where interest drops, what they object to and what they ask. With both, five things get adjusted: the message, the offer, the authority you open with, the qualification criteria and the list.
Three fixed points, not improvisation. Monday reviews metrics, pipeline status and the week's priorities. Wednesday is a 1:1 with each SDR: analysis of real calls, blockers and objections that keep coming up. Friday closes with results, meetings booked and lessons written down. That cadence is the phase that never ends: it is where the message gets corrected and the cadences adjusted.
A 20-minute assessment + a Business Case applied to your ticket, your cycle and your market. Free.
Companies where we booked sales meetings, and won customers, for our clients: from the IBEX 35 to firms across Spain.
Pensado para
Facturación estable. Encaja a partir de unos 250.000 € de facturación al año. Por debajo, la cuota pesa demasiado sobre lo que ya ingresas.
Alguien cierra. Tus comerciales, tu dirección o tú lleváis la propuesta, el seguimiento y el cierre. Nosotros abrimos.
Vendes a empresas medianas y grandes. De ahí salen entre 10.000 y 100.000 € en oportunidades al mes, según tu ticket y el plan.
Lo que recibes: Equipo, sistema y oportunidades recurrentes. De 8 a 32 reuniones agendadas al mes, según el plan.
¿Ya facturas y quieres probar un producto o un mercado nuevo? Empieza por el piloto de 3 meses.
